Signs to Remember gift booklet

We are surrounded, engulfed, and yes... even overwhelmed by signs. They stare at us from our televisions in the form of advertisements, follow us as we walk through our cities, and even chase us in our cars as we drive along the roadways. They tell us what to buy, where to shop, how to live longer, the secret of eating better, the sexiest cars to buy, propose exotic travel destinations, and even entice us to change life-long habits.

There are so many signs that vie for our attention that our minds can't focus on and absorb all the messages that are bombarding us continuously. The creative ones among the throngs of "sign-makers" figured out the attention problem long ago, and have crafted signs that are "attention-getters." They found that by using catchy phrases or word combinations in naming their businesses or products, they were more likely to grab our attention for that important second to ensnare us and entice us to visit and spend some of our money.

Travels around the country have provided many opportunities to observe first hand this sign-maker creativity, and "Signs to Remember" chronicles an often overlooked and under known fascination in our lives.

Awesome Automobile